Commercial data, connected and ready to use.
Human Data helps businesses access, combine and apply high-value commercial data.
We bring together datasets from trusted partners, platforms and industry sources – delivering data that is structured, compliant and ready to work inside your business.
Complex data, practical value.
We source, aggregate and license commercial data through a network of specialist partners and data owners. This includes first-party transactional data and third-party data from platforms, technology providers and industry sources.
Our role is to turn fragmented data into something usable. We bring it together, apply structure and governance, and deliver it in a way that is technically robust, commercially valuable and aligned with evolving regulatory requirements.
From sourcing and partnership design through to delivery, licensing and ongoing governance, we make data easier to access, trust and integrate into your operations.
What we do.
Data sourcing and aggregation
We identify, access and combine high-value datasets from across our partner network, creating a unified and usable data asset.
Data licensing
We provide flexible licensing models aligned to your business structure, use cases and geographic requirements, with clear usage rights and governance.
Data delivery
We deliver data in formats and environments that suit your systems, whether via scheduled files or real-time APIs.
Data governance
We ensure data is compliant, auditable and managed responsibly, with clear frameworks for consent, usage and ongoing oversight. We never compromise data privacy.
Our services.
Access curated commercial datasets delivered on a scheduled basis.
Regular delivery (weekly, monthly or quarterly)
Standard formats including CSV, Parquet and database exports
Flexible licensing by geography, segment, use case or business unit
Designed for analytics, modelling, reporting and offline decision making
Clear governance, auditability and usage rights built in
Integrate real-time or near real-time data directly into your systems.
Secure, scalable API access with authentication and monitoring
Designed for platforms, apps, workflows and decision engines
Reliable performance with rate limiting and control mechanisms
Consistent data structures and clear documentation
Supports live views of customers, assets, transactions and events
Strategic and practical support to define and activate your data strategy.
Define what data you need and how to use it
Guidance on sourcing, partnerships and vendor selection
Design of data models, governance and compliance frameworks
Support turning raw data into clear metrics and decision tools
Ongoing advisory as business needs and regulations evolve
Industry focus.
We have deep capability in automotive data, built through long-term industry partnerships and access to market-wide datasets.
Access to dealer management system (DMS) data through industry partnerships, including Pentana Solutions in Australia
More than 10 years of historical data, continuously updated with current transactions
Consistent, vehicle-level view across sales, service and customer activity
Integration with OEM, CRM, finance, warranty, insurance and media data sources
National insights spanning the full vehicle ownership lifecycle
Example use cases include:
Optimise AI and modelling environments with real-life market behaviour and real-time market transactions, at scale
Network performance benchmarking
Customer retention and aftersales strategies
Targeted communications and audience segmentation
Customer experience improvement
Automotive
Digital audience solutions.
We help brands and agencies build precise, data-driven audiences for digital marketing.
Combine first-party data with licensed third-party and partner datasets
Build audiences for prospecting, retargeting and lookalike strategies
Privacy-aware design with consent, suppression and opt-out handling
Flexible delivery via batch or API into DSPs, social platforms and ad servers
Measurement frameworks that connect audiences to real business outcomes
Supporting major brands and Agencies.
We work closely with in-house teams and agency partners to align data with real business objectives.
Translate commercial goals into clear data requirements
Define targetable segments based on available data
Provide transparent guidance on sources, quality and permitted use
Support testing, optimisation and refinement of audience strategies
Enabling compliant data use across media, personalisation and attribution
